The challenge with producing ‘Paddy Power: The World’s Longest Ad’ was the short period of time we had to put a team together and the technical complexity required from the film.
Paddy Power gave us 24 hours warning before bringing us in on the top secret project. Our task was to place a film crew, working through the night on a hill next to the Cheltenham Race Course. The aim was to create a beautiful film which showed the impressive sign (twice the size of the Hollywood sign in the US) being erected overnight.
Within 24 hours of the completion of construction the film was online. Within a week the film had almost 100,000 hits and had been featured on countless blog and news websites.
