BrandAlley Flashwalk was an ambitious campaign in which we staged an impromptu catwalk in the middle of London’s busiest street, Oxford Circus. Not satisfied with that we went one further and had all of our models body painted. This fulfilled the clients key message of ‘flash‘ sales – sales that take place for a short period of time and offer the consumer huge discounts on top designer labels.
The campaign results were impressive. The campaign was picked up on over 600+ blogs and news websites and was tweeted about by over 700 people. It was watched by over 250,000 people in the UK and was featured on the BBC news.
BrandAlley was able to see the direct impact the campaign had on the business. As well as sparking a rise in consumer sign ups to the website, it also directly impacted on their current consumers. 1 in 12 of their users passed the video on to a friend and the company saw an increase of 15% in sales (as featured in Marketing Week).
