After completing the amazing Paddy Power sign at Cheltenham Gold Cup we never expected that we’d be taking on an even more ambitious project later in the year. How wrong we were! When Paddy Power asked us to do the same again at the Ryder Cup we jumped at the chance.
Despite facing the police, some of the worst weather seen in Britain and a turnaround time of just 48 hours (including filming, editing and delivery) we delivered a beautiful film of the Paddy Power sign going up only 500 metres from the first tee of the 2010 Ryder Cup.
The film has generated a huge amount of coverage, within 24 hours it had received over 70,000 views on YouTube, has featured on a vast amount of news websites ranging from the Daily Mail and The Guardian through to the Financial Time’s Investors Chronicle. It’s even been featured on multiple BBC news broadcasts! And that’s all int he first 24 hours.
In the month following the videos release the films has raced up over 400k views, with over 280 comments and hundreds of YouTube honours. The film also sat as the most viewed video on YouTube for three days.
Working to an incredibly tight deadline this topical viral film was made in under 24 hours. The aim was to produced something comical that coincided with the Pope’s visit to the UK. What better than a Pimp My Ride spoof, where we take the Pope’s banged out old Mercedes and give him a souped up Pope Mobile!
Within 24 hours of its release the film had racked up over 30,000 hits (and counting) and has also featured on the front page of The Sun website. In the following 2 weeks the film raced up to 140,000 views and has continued to rise since then.
BrandAlley Flashwalk was an ambitious campaign in which we staged an impromptu catwalk in the middle of London’s busiest street, Oxford Circus. Not satisfied with that we went one further and had all of our models body painted. This fulfilled the clients key message of ‘flash‘ sales – sales that take place for a short period of time and offer the consumer huge discounts on top designer labels.
The campaign results were impressive. The campaign was picked up on over 600+ blogs and news websites and was tweeted about by over 700 people. It was watched by over 250,000 people in the UK and was featured on the BBC news.
BrandAlley was able to see the direct impact the campaign had on the business. As well as sparking a rise in consumer sign ups to the website, it also directly impacted on their current consumers. 1 in 12 of their users passed the video on to a friend and the company saw an increase of 15% in sales (as featured in Marketing Week).
