After completing the amazing Paddy Power sign at Cheltenham Gold Cup we never expected that we’d be taking on an even more ambitious project later in the year. How wrong we were! When Paddy Power asked us to do the same again at the Ryder Cup we jumped at the chance.

Despite facing the police, some of the worst weather seen in Britain and a turnaround time of just 48 hours (including filming, editing and delivery) we delivered a beautiful film of the Paddy Power sign going up only 500 metres from the first tee of the 2010 Ryder Cup.

The film has generated a huge amount of coverage, within 24 hours it had received over 70,000 views on YouTube, has featured on a vast amount of news websites ranging from the Daily Mail and The Guardian through to the Financial Time’s Investors Chronicle. It’s even been featured on multiple BBC news broadcasts! And that’s all int he first 24 hours.

In the month following the videos release the films has raced up over 400k views, with over 280 comments and hundreds of YouTube honours. The film also sat as the most viewed video on YouTube for three days.

Working to an incredibly tight deadline this topical viral film was made in under 24 hours. The aim was to produced something comical that coincided with the Pope’s visit to the UK. What better than a Pimp My Ride spoof, where we take the Pope’s banged out old Mercedes and give him a souped up Pope Mobile!

Within 24 hours of its release the film had racked up over 30,000 hits (and counting) and has also featured on the front page of The Sun website. In the following 2 weeks the film raced up to 140,000 views and has continued to rise since then.

The challenge with producing ‘Paddy Power: The World’s Longest Ad’ was the short period of time we had to put a team together and the technical complexity required from the film.

Paddy Power gave us 24 hours warning before bringing us in on the top secret project. Our task was to place a film crew, working through the night on a hill next to the Cheltenham Race Course. The aim was to create a beautiful film which showed the impressive sign (twice the size of the Hollywood sign in the US) being erected overnight.

Within 24 hours of the completion of construction the film was online. Within a week the film had almost 100,000 hits and had been featured on countless blog and news websites.