Designed to highlight BrandAlleys brand new iPhone and iPad app, BrandAlley Fashion iWall was one of the most challenging and exciting films that The Big RD has produced to date.
Involving a team of over 30 people and shot over three days at Studio 2000 in Elstree the film shows what can happen when you combine BrandAlleys amazing clothing range with their latest iPad app. Letting you step into a world of chic living where anything is possible.
We shot the film on RED, using the largest circular track in the UK. The iPads and iPhones are all really there too, with our art team meticulously hanging and re-hanging them until they sat in the perfect place.
List of credits:
Production Company: The Big RD
Director: Ryan Dean
Producer: Amy Cracknell
DoP: Simon Minett
Art Director: Olivia French
Set Designer: Emma Rios
Stylist: Sharon Ridoynauth
Post Production: Lumiere
Song name: “Wonderbus”
Artist: Gloria Cycles
Model: Bruna Miranda Pinheiro
Editor/Editing House: Ben Westaway
BrandAlley Flashwalk was an ambitious campaign in which we staged an impromptu catwalk in the middle of London’s busiest street, Oxford Circus. Not satisfied with that we went one further and had all of our models body painted. This fulfilled the clients key message of ‘flash‘ sales – sales that take place for a short period of time and offer the consumer huge discounts on top designer labels.
The campaign results were impressive. The campaign was picked up on over 600+ blogs and news websites and was tweeted about by over 700 people. It was watched by over 250,000 people in the UK and was featured on the BBC news.
BrandAlley was able to see the direct impact the campaign had on the business. As well as sparking a rise in consumer sign ups to the website, it also directly impacted on their current consumers. 1 in 12 of their users passed the video on to a friend and the company saw an increase of 15% in sales (as featured in Marketing Week).
Continuing our theme of body painted models, we were tasked with staging a stunt at the world’s most prestigious horticultural show, The Chelsea Flower Show.
BrandAlley were entering The Naturally Fashionable Garden, a garden which would go on to win a Silver Gilt award. They tasked The Big RD with creating a stunt that would gain the garden that little bit extra publicity with the newspapers and magazines covering the event.
We used the inspiration for the garden, avant-garde artist Sonia Delaunay, as the inspiration for the body paint. The finished results had heads turning and the stunt got the garden as one of the most read articles of the week on The Telegraph (‘Chelsea Flower Show Invaded by Naked Mod‘)
