BrandAlley Flashwalk was an ambitious campaign in which we staged an impromptu catwalk in the middle of London’s busiest street, Oxford Circus. Not satisfied with that we went one further and had all of our models body painted. This fulfilled the clients key message of ‘flash‘ sales – sales that take place for a short period of time and offer the consumer huge discounts on top designer labels.
The campaign results were impressive. The campaign was picked up on over 600+ blogs and news websites and was tweeted about by over 700 people. It was watched by over 250,000 people in the UK and was featured on the BBC news.
BrandAlley was able to see the direct impact the campaign had on the business. As well as sparking a rise in consumer sign ups to the website, it also directly impacted on their current consumers. 1 in 12 of their users passed the video on to a friend and the company saw an increase of 15% in sales (as featured in Marketing Week).
The first project undertaken by The Big RD was on behalf of the NHS in the County Durham region. We needed to release a film that would appeal to the hard to reach 15-24 year old market in the North East. After weeks of market research, talking with locals in a variety of different professions (from builders to students) we decided that the best approach was to make something that was both funny and shocking but on message.
Our research showed that young people were turned off by traditional ‘preachy’ health messaging. We decided to create a film that was far more in line with their expectations of a typical YouTube hit. By generating this sexy film we were able to keep the audience hooked long enough to feel as though we had earned the right to deliver the health message at the end.
The film was initially banned on YouTube but was then reuploaded on a variety of other video posting sites. The Sun picked up the story and it ran as their featured front page item for over 24 hours.
Fiat required a more dynamic website for its new Fiat 500cc. They wanted to use the Italian hand gestures as the cornerstone of the message. We produced all the video content for the website including Italian hand gestures and hand charades.
